Author Archives: Fred Pugsley

About Fred Pugsley

Digital guy. Foodie, skier, voracious reader.

Changing the Car (Business)

Tesla Motors held a media event this week to announce two things: a dual-motor version of its Model S sedan and some driver-assist features called Autopilot. As with most of Tesla’s media announcements, there was significant speculation and hype followed … Continue reading

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Changing Gears

Enterprises and government agencies the world over are busy changing gears these days. Large global publicly-owned commercial firms are seeking to get more agile and nimble. Small, often family-owned, private businesses are trying to become more mature to cater for … Continue reading

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Changes in Philosophy & Doctrine at Microsoft

Last week, Microsoft released Office for iPad. Many, including this writer, thought that long overdue. Few now think the time has passed for this software on that platform – including some who thought it was but have now retracted that … Continue reading

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My Industry Has Changed

Every once in a while, you get to see what you once wished for come true. Less frequently, you get explicit advance notice that it’s going to happen. In the last couple of weeks, both of those things happened – … Continue reading

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Changing Fortunes

Last week, if you read the press, Apple’s world changed. ExxonMobil overtook Apple as the world’s most valuable company by market capitalisation, after Apple held that slot for just over a year. Apple today is being compared to Microsoft in … Continue reading

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Changing Business Models

The last 60 days has seen some extraordinary activity in the mobile device space. Apple announced at its Worldwide Developers Conference a new high bar in portable computers, its own mapping service and a slew of software features in their … Continue reading

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Changing Seasons

Most southern summers, we take a ski trip in Europe or North America. This started years ago as an extension to an annual business trip in January to the Pacific Northwest. It puts seasons into stark contrast. The hot Australian … Continue reading

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